If you’re looking to increase engagement on social media, there are a few things you need to know. From running contests to tackling negative comments, read on to learn more.
Create intrigue
To generate more engagement, you need to find ways to create intrigue. The best way to do this is by bringing people together and making them feel like they’re part of a more significant community.
One way to do this is by providing them with a unique experience, such as a live event. For example, live streaming is great for highlighting product milestones or broadcasting a weekly news report.
Another example is a well-designed video that displays imagery, text, and audio. In addition to generating interest, you can also boost engagement by offering incentives. For instance, consider giving people a chance to guess the big reveal. You can even provide a prize for correctly identifying the big reveal.
Finally, a social media event is an excellent way to bring prospects together. For example, Facebook offers brands the opportunity to live stream. Aside from being fun and exciting, it’s a great way to highlight new products, milestones, and other special events.
Ask people a question.
One of the best ways to boost engagement is to ask people a question on social media. It’s a great way to build relationships with your audience and provides entertainment value.
In addition to asking questions, you can use polls to engage with your followers and see their thoughts. Facebook, Twitter, and LinkedIn polling features allow you to survey your audience. These polls can be used to find out what your followers think about a specific topic or product.
Some brands use contests to engage with their audience. For example, the sustainable underwear brand Parade uses a series of games that allow the winners to receive a free sweatshirt. Another company, Edible Arrangements, used questions as part of a contest.
Creating funny questions is more complicated than it looks. A lot of thought needs to go into making a question that will generate engagement. However, you can still ask fun questions using a simple post format.
Another thing to remember when trying to increase engagement on social media is to choose relevant topics. This will increase your chances of getting comments and replies. Also, it’s essential to stay on top of trends.
Run contests
A contest is a great way to gain more engagement and boost brand awareness. It is also a great strategy to generate leads. With a bit of planning, you can run a social media contest to help you reach your marketing objectives.
The contest has the potential to improve your social media engagement and build a loyal fan base. You can use a sweepstakes-style match to gather leads and increase your audience. For example, Kiss The Brides ran a filter contest to drive their followers to their bridal show on Snapchat.
You should create a social media announcement a few days in advance to promote your contest. During this period, you can upgrade your game on all your social channels and encourage your audience to enter.
Once you have your announcement in place, you can start running the contest. To keep track of your progress, you can use analytics tools. These are handy tools that allow you to track the number of users who entered your contest.
Deal with negative comments
If you’re a business owner, you’ll want to have a good handle on negative comments. Negative comments can have a huge impact on a brand’s reputation, and a poor response can hurt your business’ sales.
There are several ways you can deal with negative comments on social media. First, you can block and delete online threats or bullying. Second, you can respond to complaints to show you are transparent and a good customer service provider. Third, you can apologize and offer a solution to the commenter’s problem. This will make your customers appreciate you more.
If your company isn’t handling negative comments appropriately, it could lead to a PR crisis. A PR crisis is an unexpected and serious situation that needs a plan of action. It should have someone in charge to manage the situation, and it should have processes in place to avoid damaging your brand.
Another way to deal with negative comments on social media is to focus on the positive. While it may be tempting to ignore them, you should stay positive and engage. Doing so can help you turn a bad situation into a sales boost.
